How is AI Telling Your Story?
Today, AI tools like ChatGPT, Claude, Perplexity and others are often the first place customers, partners, investors, and even journalists go to learn about your company. But here's the thing: most teams don't know how to influence what these systems are saying. This creates a real challenge, as your carefully crafted traditional public relations and organizational messages might not be making it to your audience.
inAI provides a strategic approach to managing your AI narrative:
- We help you understand exactly where AI tools are sourcing content about your organization.
- We shine light on how to align your communications programs with these sources for consistent, effective AI message sourcing.
- We identify trends in the types of content AI systems are pulling from, shaping your content strategy to be AI-discoverable.
- We provide ongoing monitoring and strategic adaptation to address the constant shifts in AI sourcing patterns due to emerging content and news cycles.
With 25 years of experience shaping narratives for companies ranging from startups to global organizations, we apply that same human-led strategic thinking to help you navigate how AI is reshaping your story today.
Trusted Tech + Expert Strategy
At inAI, we empower your organization with unparalleled AI visibility through a strategic partnership with a leading digital reputation management firm trusted by Fortune 500 companies. This enterprise-grade technology tracks millions of data points daily, as well as the tailored prompts being used by your audiences, querying the large language models (LLMs) like ChatGPT, Gemini, Copilot, and Google AI Overviews to provide the most comprehensive intelligence available.
Unmatched Intelligence
- Multi-Topic Analysis: Deep insights across diverse subjects.
- Source Analysis: Pinpoint the exact sources AI models use.
- Competitive Benchmarking: Understand your standing against competitors.
- Ongoing Monitoring: Real-time tracking of evolving AI narratives.
- Expert-Led Guidance: Expert human data interpretation relying on decades of communications and storytelling expertise to monitor and give guidance on how to best shape your AI narrative.
Who Benefits from inAI Services?
Boutique Agencies & Solo Practitioners
Compete with larger firms by offering enterprise-grade AI intelligence. Access sophisticated tracking tools and expert analysis without the overhead.
Startup Founders & Marketing Leaders
Ensure investors, customers, and media get accurate information from AI sources. Strategic guidance on shaping your narrative from day one, when every impression counts.
In-House Communications Teams
Gain visibility into a blind spot in your communications strategy. Understand how AI is representing your brand and align your programs accordingly.
Mid-Size Agencies
Expand your service offering without expanding headcount. Add AI narrative expertise to your portfolio and deliver cutting-edge insights clients increasingly expect.
Enterprise PR & Comms Leaders
Stay ahead of the curve with continuous AI narrative monitoring. Demonstrate strategic value by managing reputation in the channels that matter most to stakeholders.
Why LLM Visibility Matters Now
34%
Rapid AI Adoption Demands Proactive PR
Weekly generative AI use has nearly doubled in just one year (from 18% to 34%), growing three times faster than early internet adoption. For PR, this means audiences are increasingly seeking information via AI, making LLM visibility critical for brand perception and narrative control. (Reuters Institute 2025)
54%
AI Search Answers Shape Public Opinion
Over half of consumers (54%) now encounter AI-generated search answers weekly, eclipsing direct use of AI tools. PR professionals must now ensure their clients' stories and brand messages are accurately represented in these AI summaries, which directly impact reputation and media strategy. (Reuters Institute 2025)
24%
AI Becomes Primary Info Source
The use of AI for seeking information has more than doubled (from 11% to 24%), now surpassing media creation as its primary function. For PR, this trend underscores the urgent need to manage narratives within LLMs, as AI becomes a dominant, unfiltered source of information for stakeholders. (Reuters Institute 2025)
Four Ways We Help You Understand Your LLM Visibility
Navigating the complex world of AI-driven perception requires a tailored approach. Our services provide clear entry points for every stage of your journey ranging from rapid diagnostics to comprehensive audits, campaign-specific guidance, and ongoing strategic intelligence.
One Day Snapshot
A rapid, focused assessment of your organization's current LLM visibility based on a single AI prompt, providing immediate insights.
Two Week Full Audit
A comprehensive deep-dive into the full spectrum of sources influencing LLMs about your organization assessing the sources of three AI prompts over two weeks, and against 5 competitors.
Campaign Guidance
Recommendations on how to integrate LLM visibility into specific marketing, PR, and messaging frameworks.
Quarterly Source Audits
A continuous strategic partnership with quarterly audits evaluating sources, how they are shifting and surfacing new content aligned with recommendations.
One Day Snapshot: Quick LLM Visibility Assessment
Get immediate clarity on your organization's LLM footprint with our focused one-day assessment.
One Day Snapshot
What it is: A fast diagnostic using one prompt that your team surfaces.
What it shows: Which sources LLMs rely on today and how your story appears within that single answer set.
Who it's for: An easy way to see the power of the platform before investing in a larger audit.
Investment: $500
Two Week Full Audit: LLM Visibility
Our comprehensive two-week audit provides an in-depth analysis of your organization's presence across major LLMs, revealing critical insights you can't uncover any other way.
Two Week Full Audit
What it is: The core product. Three AI prompts that reflect your most important audience questions. Every major LLM is tested across a two week period. Up to 5 peers are also tested to confirm trends and identify sourcing gaps and new opportunities.
What it uncovers: Recurring sources, missing sources, wild swings, competitive signals, and channel patterns you cannot see any other way. Also shows how peers or competitors appear when tested with similar prompts.
The result: A clear view of where AI is pulling your story from and where your communications program is landing.
Investment: $5K+
Quarterly Advisory: Continuous LLM Intelligence
Our Quarterly Advisory is a long-term add-on designed to provide continuous insights into your organization's LLM visibility. It meticulously tracks shifts as the AI landscape changes, identifying new sources emerging, older sources losing power, and the evolving impact of your content and media efforts over time. Stay ahead with quarterly monitoring, focused insights, and expert guidance.
What's Included:
- Quarterly refresh tied to original audit baseline
- Focused insight reports highlighting what changed and why
- Recommendations for PR, content, website, and channel adjustments
- Leadership briefs customized for CCO, CMO, or Head of Communications
- Optional monthly advisory calls for strategic questions
Why Quarterly Advisory?
This service provides a crucial quarterly update, offering clear, practical guidance aligned with your communication planning cycles. It ensures your team maintains a current understanding of how LLMs represent your organization as models, news cycles, and content evolve. By continuously tracking shifts, we empower you to proactively guide your communications priorities and adapt to the rapidly changing AI visibility landscape.
It's ideal for organizations managing complex reputations or operating in fast-moving industries where AI visibility changes rapidly, and staying informed is paramount.
Investment: An add-on of $2K+ per month following the initial audit, depending on company size, number of prompts, inclusion of competitors and complexity • Engagement: Reports are generated quarterly, but add-on must be purchased as part of an annual program with a monthly retainer fee.
Campaign Guidance Based on LLM Insights
This service acts as the crucial bridge between understanding your LLM Visibility Audit insights and turning them into concrete, impactful communications actions. We translate audit findings into actionable recommendations, guiding you on what to strengthen across owned content, earned media, thought leadership, paid placements, and partnerships. We also provide clear guidance on which channels should rise in priority, and which ones may not matter as much within the evolving LLM ecosystems. This is helpful for companies that do not have access to senior communications advisors.
Content Strengthening
Recommendations to enhance owned content, thought leadership, and partnerships to improve LLM comprehension and representation.
Owned & Paid Content
Specific guidance for optimizing blog posts, website content, and paid placements to strengthen LLM source quality.
Earned Media & Partnerships
Prioritize specific outlets, journalists, and strategic partnerships that significantly influence AI-generated responses about your industry.
Channel Prioritization
Guidance on which channels (e.g., Reddit, forums) to prioritize or de-emphasize based on their influence within LLM ecosystems.
Investment: From $3K+ per project • Engagement: Quarterly or campaign-based
Complete Pricing Overview
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One Day Snapshot
$500
A fast diagnostic to see the power of the platform before investing in a larger audit.
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Full 2-Week LLM Visibility Audit
$5K+
The foundational, standalone product offers a structured review of where LLMs are finding information about your organization, and how they are presenting your organization across a set of real customer questions. Pairs with Campaign Guidance.
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Campaign Guidance
$3K+
Targeted support to turn insights from LLM Visibility Audit into concrete actions for content, messaging, media targeting and channel strategy. Pairs with Audit and Quarterly Advisory.
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Quarterly Advisory Add-On
$2k+/month
A quarterly update to the LLM Visibility Audit that shows what has changed inside AI-driven search and provides clear, practical guidance aligned with communication planning cycles so organizations can refine and pivot.
Case Study: Large Energy Utility
The Challenge
A large utility needed to understand how large language models answered customer questions about energy affordability and reliability and which sources were shaping those responses. They were hearing from customers who were turning to AI tools for quick explanations about their bills, programs, outages, and basic service questions. The company had no clear view into what information those tools were using or whether the answers reflected their current messaging, programs, or updates. They also suspected that older news articles, community conversations, outdated wikipedia pages and unaffiliated blogs might be influencing the way their presence appeared, but they had no way to confirm it. They needed a clear picture of their footprint inside AI-driven search and practical guidance on how to strengthen it.
Approach
Developed real-world customer queries tracked LLM responses across multiple weeks
Findings
Local news, earned and paid media placements, Reddit threads, Facebook groups, video and specific company blog posts had greatest influence on LLM responses. Identified gaps where updated content could improve accuracy such as video curated for specific high-reach channels such as press releases, company blog and Reddit. Also identified the need to update Wikipedia.
Impact
Delivered strategic recommendations for 2025 communications roadmap connecting PR, content, media outreach, and website updates to channels influencing LLM visibility. Strengthened content pipeline and high-impact outlet focus.
About inAI
Emily Porro, a communications expert with over two decades of experience across finance, tech, and sustainability, leads inAI. She blends traditional strategic acumen with pioneering foresight in artificial intelligence, making inAI the ideal partner to navigate the evolving AI communications landscape:
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Two Decades of Communications Leadership
With 25 years of experience, Emily has guided Fortune 500s and startups across finance, technology, and sustainability sectors, consistently shaping narratives and influencing perception in complex media landscapes.
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Bridging AI & Strategic Communications
Emily uniquely translates complex AI sourcing data into clear, actionable strategic guidance. Her approach combines human insight with AI-informed intelligence, creating comprehensive communications roadmaps.
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Enterprise-Grade Technology Partnership
inAI leverages proprietary technology from a leading digital reputation management firm, trusted by Fortune 500 companies. This partnership ensures comprehensive AI visibility intelligence, tracking millions of data points daily across global markets.
inAI Blog by Emily Porro
Stay informed with the latest insights from inAI's founder, Emily Porro. Our blog explores the dynamic intersection of artificial intelligence and strategic communications, offering expert analysis on LLM behavior, emerging trends, and actionable strategies to shape your story in the age of AI. Discover thought leadership and practical advice to navigate this new reality.
Blog #1: 5 Reasons Why I Started inAI
1. I Saw a Shift in How People Search
More people are asking questions through AI tools, and the answers they receive are shaping first impressions long before anyone visits a website or reads an article. Communications teams are still focused on media, content, and digital channels, but there is now another layer influencing how people understand an organization. I wanted to help companies see that layer clearly and understand what they can do to strengthen it.
2. AI Pulls From Sources Most Companies Ignore
In my latest visibility audit, some of the strongest signals did not come from major news outlets. They came from local publications, community blogs, niche trade sites, and old forum threads. Even comments in neighborhood groups surfaced. These sources carry more weight than most leaders expect. If you are not looking at them, you are missing part of your public story.
3. Content Gaps Get Filled by Whatever AI Can Find
When a company’s website is incomplete, outdated, or too general, the tools fill the gaps with whatever is available. Sometimes the information is accurate, but often it comes from places the company is not watching. Clear, updated, and direct content gives the system better material to use. I saw this repeatedly and it changed the way the client thought about their own messaging.
4. Community Conversations Shape Reputation
Local dialogue matters. Reddit threads, Facebook groups, and community forums appeared in more responses than expected. These conversations are smaller and more scattered, but together they create themes that show up in answers people receive. Reputation is not shaped by one big headline. It is built through many small and consistent voices.
5. Leaders Want to Influence These Answers
Over the past year, more clients have come to me asking how AI is describing them and how they can have a stronger hand in shaping the information people see. Working with trusted reputation partners and advanced tools, I built this company to help. My work gives organizations a clear view of how they appear inside AI-driven search and practical steps to strengthen the story forming around their work.
The goal is simple. Companies deserve to know how they are being represented when people search for answers, and they should have a clear way to influence that story. This work gives leaders the visibility they need and a path to strengthen the information that shapes how they are understood. The landscape has changed and it will keep changing. The companies who stay aware of how they appear inside these new systems will be the ones who stay ahead.